My Ice Bucket Challenge misgivings

I’ve been trying to put my finger on why the ice bucket challenge bothers me so much, and I’m starting to figure it out. Before I get into that though, you need to read this: http://www.macleans.ca/society/health/why-the-ice-bucket-challenge-is-bad-for-you/ I agree with *most* of what Scott Gilmore says here, but I’d like to make an amendment. He argues that since ALS is a rare …